Allbirds
Comfortable In Your Shoes

Agency – HarrimanSteel
360 Campaign
2023


We created a campaign for Allbirds that celebrates their original Wool Classics collection, focusing on how they are the leaders in comfort.

Our creative concept for the campaign, ‘Comfortable In Your Shoes’, told the story of three confident unique 'Woolheads' being able to conquer anything in their Wool Classics.

  • I was responsible with creative lead lead Nick Lloyd, to come up with the concept of the campaign.

  • I alongside creative lead Nick Lloyd helped to art direct the shoot. I ensured we shot with asset crops in mind, helped to stage the set, and directed models.

My Roles