Nike Women’s World Cup 2019

Agency – HarrimanSteel
Retail, Workshop
2019


In collaboration with Snipes, we created a customisation lab that celebrated the Women’s World Cup. The space allowed attendees to brand and style their very own jerseys. We also partnered with illustrator Karan Singh to develop unique WWC designs to apply to the jerseys, and worked with Katoenfabriek to print and sew the different jerseys together.

The main workshop design station which I designed in Sketchup. We aimed to reuse blocks already existing in the store to reduce waste.

  • I developed the concept and worked closely with the illustrator and printers to visualise how we could bring the workshop to life.

  • I designed what the workshop space looked like, creating designated stations for different types of customisation and a workshop table kitted out with all the right tools for attendees to get create their own designs.

  • I helped to set up and run the workshop, telling people how to customise their jerseys and explain the meaning behind the workshop.

My Roles

Karan Singh’s unique football illustrations.

Sewing station I designed in the same look and feel.