Moiré
Moiré
Noun
An optical pattern created by superimposed lines roughly parallel.
A Lookbook to highlight the theme of the collection.
This style of pattern-making always entailed some form of layering to be incorporated. Whether it was layering fabric as a form of set design or adding a semi-transparent paper stock to reveal each look underneath, it was important for us to communicate the theme of the collection in every aspect of the Lookbook.
Self initiated project with James Mckechnie
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Alongside James, I art directed on the shoots and incorporated set design on location to always feature Jess’s fabrics and apply a sense of layering in every shot.
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I was in charge alongside my collaborator James to source models, a photographer, and our location.
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I helped to design layouts and source printers to develop the books finish of foil block and exposed-sewn bind.
My Roles:
