Second Nature
Creating a premium brand from the ground up which communicates the importance of shopping more consciously. Through subscription-based transactions, we launched the brand’s first product, a sustainable razor. The slow release of products and method of purchasing signified a behavioural change in how we should buy household items in the future. Shopping consciously becomes Second Nature.
Work with HarrimanSteel as Creative.
My Roles:
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I was responsible with Creative Director Guillaume Furminger, to position the brand and develop its story. I further named the brand based on how SN wanted shopping consciously to be an easy adaptable behavioural change.
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I concepted how the razor product worked with both models and a bathroom setting.
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Alongside designer Sylvan Hillebrand who created the identity, I created packaging for the razors replaceable blades.
