Nike HO19
‘Sport Goes Viral’
Our challenge was how to create an infectious desire to do sport during the holiday season. Originally defining our aim to be ‘to go viral is to replicate’ looking out how replicated movement could be captured between models. This later developed into solely focusing on dynamic composition between models. It was important to heavily feature RGB colours as a way to energise and make the holiday collection stand out. We also composed images for the running category showing the technical qualities of the products featured. A series of GIFS and banners were developed for Nike’s landing page.
Worked with HarrimanSteel as Creative.
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I created the Social GIFS combining the dynamic photography to form a sense of movement.
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I worked closely alongside Head of Art Direction, Benjamin Ireland to form the shoot book, direct on shoot and brief post production editors for the final output.
My Roles:
