Seedlip Grove 42
Our challenge was to communicate on a mass scale what Seedlip is and how to drink it. The brand sees itself as the original Alcohol-Free-Spirit, so its taste becomes the reliant component of why consumers try the brand for the first time.
This brand campaign journeyed through Seedlip’s Grove 42 drink. Highlighting key flavour components and giving clarity to what an Alcohol-Free-Spirit looks like.
Worked with HarrimanSteel as Creative.
My Roles:
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Concepting began in how to visualise flavour and the distillation process of the spirit. This part of the process I helped in pinpointing the journey we would take through the drink and the ingredients of it.
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I prepared graphical elements for the films, supported in briefing and communication with our production team and helped to create a library of assets for Seedlips social channels.
